As the seasonal palette transitions from blossomed trees and summer flowers displaying tones of red, blue, cream, and black, we move into a new season; one filled with the nostalgia of yesteryears, and the warmth of rekindling friendships and family. Coming out of pandemic, a time of despair and loneliness for many, we have learned what is important to us, and we are embracing simpler times. The pandemic put our routines and traditions on trials, but we have emerged just like the colors of fall emerging after a hot summer reminding us of the joy that lives within togetherness. The palette of color is transitioning into a cornucopia of colors rooted in rich, organic ancestry, and we are reminded of age-old traditions which have refreshed and reminded consumers of simpler times—times rooted in family, baking, and conversation are important.
How Will the Season Affect this Forecast?
- The constant pursuit by many people to develop themselves is unearthing a greater love for more personal and livid activities. This season is predictably one of those times where people will start or continue painting, decorating with sentimental pieces, serve home cooked meals, start gardening and do crafts.
- Consumers have lived through the bustle of the first half of the year and are now at a more relaxed mood, which explains the use of warm aesthetics to capture the softness.
- Many consumers are moving towards having something personal in their personal spaces and thus more handcrafted items will actualise that purpose.
- Consumers are looking to having items that point back to their ancestry, something that shows where they can easily fall back on.